Organizational Branding Strategy WHAT IS IT? An organizational branding strategy is a documents that outlines the organizations strategy to communicate the value of its products, services, and practices to external audiences. (PHA Board) Other Tools Community Health Assessment Community Health Improvement Plan Emergency Operations Plan Performance Management System Quality Improvement Plan Strategic Plan Workforce Development Plan TOOLS & RESOURCES NACCHO: Promoting the Local Public Health Identity (PDF)NACCHO: Branding Your Local Health Department: The Process (PDF) KANSAS EXAMPLES UGPHD Communications and Branding Guide, July 2019 (PDF) SUBJECT MATTER EXPERTS Jessica Smith, Community Engagement Institute Email Jessica Want to lend your expertise? Contact us about being a subject matter expert. Other Tools Community Health Assessment Community Health Improvement Plan Emergency Operations Plan Performance Management System Quality Improvement Plan Strategic Plan Workforce Development Plan