Organizational Branding Strategy

WHAT IS IT?

An organizational branding strategy is a documents that outlines the organizations strategy to communicate the value of its products, services, and practices to external audiences. (PHA Board)

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TOOLS & RESOURCES

NACCHO: Promoting the Local Public Health Identity (PDF)

NACCHO: Branding Your Local Health Department: The Process (PDF)

KANSAS
EXAMPLES

UGPHD Communications and Branding Guide, July 2019 (PDF)

SUBJECT MATTER EXPERTS

Jessica Smith, Community Engagement Institute

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