WHAT IS IT?
The Public Health Accreditation Board (PHAB) defines strategic planning as “a disciplined process aimed at producing fundamental decisions and actions that will shape and guide what an organization is, what it does, and why it does what it does. The process of assessing a changing environment to create a vision of the future; determining how the organization fits into the anticipated environment, based on its mission, strengths, and weaknesses; then setting in motion a plan of action to position the organization,” with the strategic plan focusing on a range of agency level organizational goals, strategies and objectives, including new initiatives. (PHA Board)
SUBJECT MATTER EXPERTS
Jessica Smith, Community Engagement Institute